From Data to Decisions: Predictive Machine Learning Models for Customer Retention in Banking. The Asian Bulletin of Big Data Management , [S. l.], v. 4, n. 3, p. Data Science 74–85, 2024. DOI: 10.62019/abbdm.v4i3.206. Disponível em: https://abbdm.com/index.php/Journal/article/view/206. Acesso em: 3 apr. 2025.