Bridging Accuracy and Profitability: AI Models for Marketing Campaign Targeting and Brand Sentiment Analysis. The Asian Bulletin of Big Data Management , [S. l.], v. 5, n. 3, p. 170–182, 2025. DOI: 10.62019/8yy5j143. Disponível em: https://abbdm.com/index.php/Journal/article/view/374. Acesso em: 8 dec. 2025.