Big Data Analytical Capabilities as an Enabler of Marketing Agility: Evidence from the Fintech Sector in Pakistan. The Asian Bulletin of Big Data Management , [S. l.], v. 5, n. 3, p. 5(3),208–215, 2025. DOI: 10.62019/7f0d8779. Disponível em: https://abbdm.com/index.php/Journal/article/view/380. Acesso em: 25 may. 2026.