The impact of Big Data Predictive Analytics on the performance of Asian firms: Does the supply chain effectiveness matter?. The Asian Bulletin of Big Data Management , [S. l.], v. 1, n. 1, p. 11–22, 2021. DOI: 10.62019/abbdm.v1i1.15. Disponível em: https://abbdm.com/index.php/Journal/article/view/15. Acesso em: 16 dec. 2025.