Antecedents and Outcomes of Marketing Agility: A Dynamic Capability Leading to Performance. The Asian Bulletin of Big Data Management , [S. l.], v. 4, n. 02, p. 4(2), 48–61, 2024. DOI: 10.62019/abbdm.v4i02.167. Disponível em: https://abbdm.com/index.php/Journal/article/view/167. Acesso em: 31 may. 2025.