Exploring the Impact of Organizational Culture on Employee Performance in Pakistan's Corporate Sector


  • Muhammad Farhan Afzal Management Sciences Department Comsats University Islamabad Wah Campus, Pakistan
  • Sobia Anwer 1. Department of Management Science Iqra University, Karachi, Pakistan. 2. Department of Public Administration, University of Karachi, Pakistan, Pakistan.
  • Hamid Khan Institute of Business Administration, Gomal University Dera Ismail Khan Pakistan
  • Tehseen Azhar Department of Management Sciences Department, DHA Suffa University, Pakistan.
  • Muhammad Naeem Shahid Department of Management Sciences Department, DHA Suffa University, Pakistan.




This study explores the impact of organizational culture, specifically leadership style and communication patterns, on employee performance in Pakistan's corporate sector., The primary problem addressed is the identification of how these specific cultural factors influence employee effectiveness and productivity in a unique emerging market context., Methodologically, the study employed a structured questionnaire survey, targeting a diverse group of employees across various levels in the corporate sector of Pakistan., The survey aimed to gather insights into the perceptions of employees regarding their organizational culture and its influence on their performance., Results indicated that a positive leadership style is significantly associated with higher employee performance, with a path coefficient of 0.5012 and a t-value of 19.8950., Additionally, effective communication patterns within an organization were found to be positively related to employee performance, demonstrated by a path coefficient of 0.5121 and a t-value of 19.3776.The implications of these findings are profound., For leadership style, it suggests the need for organizational leaders in Pakistan to adopt more positive and employee-centric approaches to drive performance., In terms of communication, the results advocate for the implementation of clear and effective communication channels within organizations to enhance employee productivity., The study contributes significantly to the understanding of organizational culture's impact on employee performance in the context of Pakistan's corporate sector., It adds a unique perspective by examining these relationships in a non-Western context, thus enriching the global discourse on organizational culture and performance., For policy implications, this research offers valuable insights for organizational leaders and policymakers., The findings highlight critical areas of focus for leadership development and communication enhancement strategies, aimed at boosting employee performance and, consequently, organizational success in emerging markets., This study serves as a benchmark for similar interventions in corporate sectors across other emerging economies.




How to Cite

Afzal , M. F. ., Anwer , S., Khan , H., Azhar , T., & Shahid, M. N. (2024). Exploring the Impact of Organizational Culture on Employee Performance in Pakistan’s Corporate Sector . The Asian Bulletin of Big Data Management, 4(1), 27–37. https://doi.org/10.62019/abbdm.v4i1.104