Exploring a nexus between big data analytical capabilities and the supply chain performance of firm in big Four ASEAN countries: The Mediating Role of Environmental Dynamism

Abstract

This study aims to examine the relationship between big data analytical capabilities and supply chain performance in the four largest ASEAN nations, as well as the role of environmental dynamics in determining this relationship. Using a quantitative research design, the investigation collects data from a number of local companies. The findings suggest that big data analytical skills have a favorable impact on supply chain effectiveness. The environment's changing nature appears to impair this link. According to the study, environmental dynamism also acts as a mediator between big data analytical capabilities and supply chain effectiveness. It is crucial to comprehend and respond to the external environment while employing big data analytics to improve supply chain performance. The findings have ramifications for regional managers and legislators, highlighting the significance of investing in big data analytics and executing an external environment-adaptive approach in order to improve supply chain performance. This study contributes to our understanding of the relationship between big data analytical capabilities and supply chain performance in the four most populous ASEAN nations by highlighting the importance of environmental dynamics as a crucial component of this relationship. In addition, this research contributes to our comprehension of the relationship between big data analytical capabilities and supply chain effectiveness in the four largest ASEAN nations. In conclusion, the findings indicate that firms can boost supply chain efficiency by adopting a strategic approach to exploiting big data analytics while also taking into account the external environment.