Green Banking Activities and Corporate Reputation of Banks: A Moderating Role of Bank Environmental Performance

Abstract

The banking sector plays a pivotal role in promoting a sustainable environment in the country.

This study aims to gain a deeper understanding of the role of green banking activities in shaping the corporate reputation of banks, with a focus on the moderating effect of the bank's environmental performance. The purposive sampling technique was used to collect the data, and structural equation modeling by the PLS-SEM approach was adopted to analyze the relationships of study variables, where data was collected using the survey method. A significant and influential impact of the green banking activities was found in shaping the corporate reputation of banks. Results also reveal that the environmental performance of banks plays a moderating role in the relationship between green banking activities and with corporate reputation of banks. The findings of the study provide implications for policymakers, regulators, and society. This research study contributes to the literature on green banking by exploring the factors that impact the corporation of banks.