Family Motivation As A Catalyst For Entrepreneurial Behavior: Analyzing The Role Of Entrepreneurial Intention In Graduate Ambitions With Quantitative Data

Abstract

Drawing from Conservation of Resource theory, we examine intricate relationship between family motivation and entrepreneurial behaviour in this study, with a focus on the mediational role of entrepreneurial intention in influencing graduate students' aspirations. In the ever-evolving realm of entrepreneurship, it is imperative for both academics and industry to comprehend the impact of family motivation on the entrepreneurial aspirations of graduates. A time lag study is conducted and 220 self admintered questionnaire has been collected from recent graduates. Furthermore, data from Pakistan empiricaly support understudied effect  and provides empirical evidence supporting a favourable correlation between family motivation and the intention to pursue entrepreneurship at the graduate level. The findings underscore the significant influence of familial support in fostering entrepreneurial aspirations. Moreover, the study highlights the significant influentional impression of graduate entrepreneurial intention on their entrepreneurial behaviours, providing vital insights for politicians, educators, and entrepreneurs who aim to promote entrepreneurship among graduates. While recognising the limitations of this study, the present research enhances our comprehension of the intricate relationship between familial dynamics and the aspirations of graduate students in entrepreneurship.