The big data analytical capability and firm performance: mediating role of supply chain performance

Abstract

As a method of strengthening overall performance, the capacity to apply big data analytics is becoming increasingly vital in the current business environment. This study aims to examine whether and how supply chain performance mediates the relationship between a company's big data analytical proficiency and its bottom line. The study collects data from two hundred Asian manufacturing companies using a quantitative methodology. Combining structural equation modeling (SEM) and partial least squares analysis, we were able to confirm the central model's correctness (PLS). The results reveal a statistically significant and favorable correlation between big data analytical skills and business success. According to the study, supply chain performance is also a partial mediator of this relationship. According to the findings, supply chain efficiency is essential to a company's success since it promotes the application of big data analytical skills. The outcomes of this study have significant consequences for Asian manufacturing. They emphasize the significance of boosting an organization's analytical capabilities by utilizing big data. The performance of the supply chain is vital in mediating the relationship between the two concepts.