Digital Transformation and Its Impact on Business Performance in SMEs of Pakistan: An Empirical Study

Authors

  • Naila Mushtaq Management Science, department, Sbk women university, Quetta Pakistan
  • Fawad Hussain SZABIST University, Larkana-Sindh Pakistan
  • Allah Dad PIFD Lahore
  • Shafiq Ur Rehman School of Finance Economics and Business., University of Utara Malaysia.
  • Muhammad Waseem University of Utara Malaysia, Malaysia.

DOI:

https://doi.org/10.62019/abbdm.v3i2.92

Keywords:

Digital Transformation, SMEs, Business Performance, Technology Adoption, Digital Literacy, Digital Infrastructure, Resource-Based View, Pakistani Enterprises, Organizational Strategy, Market Adaptability.

Abstract

This study investigates the pivotal role of digital transformation in enhancing the business performance of Small and Medium Enterprises (SMEs) in Pakistan. Grounded in the Resource-Based View (RBV) theory, the research posits three hypotheses examining the relationships between technology adoption, digital literacy among management, and investment in digital infrastructure with business performance. A stratified random sampling approach was employed to collect data from managers and employees across various Pakistani SMEs. The findings reveal significant positive correlations between the elements of digital transformation and business performance. Specifically, the study indicates that SMEs embracing technological advancements, fostering digital literacy in management, and investing in digital infrastructure demonstrate improved operational efficiency and market adaptability. This research contributes to the understanding of digital transformation in the SME sector, offering valuable insights for practitioners and policymakers. It emphasizes the need for strategic digitalization approaches and highlights the benefits of supportive digital policies for SMEs. While the study offers robust evidence from the Pakistani context, it acknowledges limitations such as self-reporting biases and the need for further research in diverse geographical settings. Future studies are encouraged to explore the long-term impacts and sustainability of digital transformation strategies in SMEs.

Downloads

Published

2024-01-14

How to Cite

Digital Transformation and Its Impact on Business Performance in SMEs of Pakistan: An Empirical Study . (2024). The Asian Bulletin of Big Data Management , 3(2), 103-114. https://doi.org/10.62019/abbdm.v3i2.92

Similar Articles

11-20 of 186

You may also start an advanced similarity search for this article.